Statistical Analysis for Packed Milk Buying Behaviour


  • Yogesh Kumar Sharma Department of Mechanical Engineering Graphic Era Deemed to be University, Dehradun, India
  • Pravin P. Patil Department of Mechanical Engineering Graphic Era Deemed to be University, Dehradun, India
  • Sachin Kumar Mangla Plymouth Business School (PBS) University of Plymouth, United Kingdom


Data Analysis, SPSS, Dairy Industry, Decision Making, Chi-square Test, Packed Milk, Toned, Double Toned


Packed milk of different brands and configuration are available in the market. Normally buyer faces the problem
during the selection of suitable brand according to his/her requirement. In the present study, IBM 14.5 Statistics
Package for the Social Sciences (SPSS) software is used to analyse the buyer behaviour towards the purchasing
packed milk based on twelve parameters. Dataset is created using IBM 14.5 SPSS software and the data were
collected through questionnaire from employees around Uttarakhand. Present study uses the correlation method
to ascertain the influence of parameters on buyers packed milk purchasing behaviour.


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Journal of Graphic Era University

Vol. 7, Issue 1, 18-28, 2019

ISSN: 0975-1416 (Print), 2456-4281 (Online)

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How to Cite

Sharma, Y. K., Patil, P. P., & Mangla, S. K. (2023). Statistical Analysis for Packed Milk Buying Behaviour. Journal of Graphic Era University, 7(1), 18–28. Retrieved from